The hospitality industry relies on technology to improve the guest experience. And in the post-pandemic era, technology is helping provide safe and contactless environments. Hotel guests can check-in remotely and unlock their room with a digital key. When it’s time to check out, contactless payments can be made. Artificial Intelligence-powered chatbots have made responding to recurring questions from guests and prospective guests quicker and more efficient.
On-line reservation systems integrated with management systems that drive revenue are at the core of hospitality technology. Reputation management, social media, and leveraging positive customer reviews are all part of the modern hospitality ecosystem.
Perhaps virtual reality tours for a prospective visitor? A more immersive experience than photographs, VR apps will seek to get closer to giving a prospective guest a real-world experience.
Augmented reality applications to serve current guests? Using a smartphone app, guests will be able to point at something like a restaurant or tourist map and get additional information about things like hours of operation, costs, or reviews.
Will robotic appliances assist with repetitive tasks?
While some of this technology may not fit in every case, forward-thinking hospitality industry executives understand that technology is a key driver. Planning for and managing that technology is thus critical to their success.
